Concierge : Brand System
A coherent language for a borderless brand.
Private advisory for global mobility. This is how Concierge looks, reads, and feels across every surface, from the logomark to the quiet edges of a social post.
- Discipline
- Nocturnal, luxurious, discreet
- Type
- Manrope + Instrument Serif
- Updated
- May 2026
The mark holds the brand.
A spherical, horizon-banded mark: the globe seen at a glance. Use the primary lockup wherever space allows. Fall back to the stacked or icon-only forms when it does not.
Primary lockup
Mark and wordmark, optically balanced. The default for navigation, documents, and signature moments.
Stacked lockup
Icon only
Clear space
Keep clear space around the lockup equal to the height of the mark. Never crowd it with type or graphics.
Minimum size
Icon mark holds down to 16px. The full lockup needs at least 120px of width to stay legible.
Two voices, one register.
Manrope carries the work: clear, modern, dependable. Instrument Serif adds the human note, used in italic for a single emphasised word, never a full sentence.
Manrope : Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_+
Instrument Serif : Accent
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_+
Reserved for emphasis, in italic. One word per headline at most.
Glacial Indifference : Wordmark
Concierge
The logotype is set in Glacial Indifference, all caps with wide tracking. Use it only for the wordmark itself, never for body copy or headlines: those belong to Manrope and Instrument Serif.
Display / H1
Jurisdiction strategy for a borderless life.
Discreet advice. Global perspective. Tailored strategies for life without borders.
Scale
A palette inspired by the night.
Luxurious, nocturnal, and discreet. Deep navies carry the surface, and lavender lifts the eye where it counts.
Tap any swatch to copy its value